The International Marketing & Business Development MSc can be done at SKEMA-Sophia Antipolis and at SKEMA-Paris, La Défense
Program Director
peterspier.gifDr. Peter Spier is a British national with wide international experience, a doctorate from Oxford University and an MBA from ESCP-EAP in Paris. His professional experience includes setting up a company in Paris and acting as International Sales & Marketing director for Magnum Photos. He teaches courses in international strategy, marketing, and sales negotiation for both graduate and executive programs.
MSc International Marketing and Business Development Outline
Marketing and business development go hand in hand, using innovation, creativity and agility to drive top-line growth in companies.
This program produces graduates who are able to create value internationally in diverse and often turbulent markets; graduates who will combine a broad awareness of the forces driving those markets as well as the ability to understand consumers.
The International Marketing & Business Development MSc challenges students with new ideas while emphasizing the application of those ideas to real business situations, thus preparing them for successful careers in the fast-moving global knowledge economy. To push growth in this new environment, marketing must cultivate innovation and entrepreneurship and be able to deal with the varied mass of data available for understanding markets and consumers - graduates of this MSc will be able to do just that.
The future challenges in international marketing are substantial: rapidly changing and diverse markets; a fragmenting media landscape; new channels, supports and approaches to marketing; constantly evolving consumer tastes and trends. This program will prepare students to face the tough but rewarding marketing world of tomorrow and enable them to develop the skills necessary for working in a multicultural, multi-channel environment.
This MSc provides solid grounding in Marketing with core courses on Strategy, Strategic Brand Management, Marketing Research, Marketing & Innovation, and Product Management. The specialized tracks enable students to have a more in-depth focus on their preferred sector: Services, B2B or Consumer Goods. A wide range of specialized electives means students can personalize the program and further their specialist knowledge in areas that suit personal interests and career plans.
Many of these courses are tied to companies based nearby; the action-learning projects and internships also enable students to establish contacts with local and international firms. Close partnerships with firms such as Procter & Gamble and Danone, who take part in the program advisory committee, help keep the program tuned in to the needs of companies and markets.
Why Choose This Program?
You will learn from international faculty with strong academic credentials as well as diverse professional experience. Classes are small enough to allow for close personal contacts with teachers and classmates. The highly international student composition on the program transforms projects and team work into precious multi-cultural learning experiences that develops skills that will be vital in a career in international marketing management. The teaching approach is applied and participatory: real projects with businesses are carried out so students are operational, employable ?often already employed? managers by the end of the year.
The three specialization tracks, the large number of electives on offer and the internship mean you can customize the program to suit yourself and your career in marketing.
On graduation, you will be able to: approach marketing with intelligence and creativity; manage uncertainty; make better marketing decisions by understanding consumer behavior; account for marketing budgets and return on marketing investments; analyze the profitability of customers and segments; generate profit in markets internationally; use analytics as a source of real competitive advantage; understand strategic brand and product management.
Your Future Career
This program opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing... The program also prepares students for careers in large firms where they will begin in sales development and later move into marketing positions.
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development. Former students have found jobs in a variety of areas: consumer goods (Procter & Gamble, l’Oréal, Ricard, Campari), retail (Carrefour, Champion), luxury goods (Louis Vuitton), B2B firms (Mane, Virbach, Hilti)…
Niveau standard : BAC+4 Admission sous condition : BAC+3 Durée : 1 an Cout formation : 11985 Diplôme préparé : master of science
Conditions admission
ONE-YEAR MASTER OF SCIENCE
For students with a four-Year Bachelor's degree or equivalent
In order to apply for a one-year MSc program you must satisfy the following requirements:
* Four-year Bachelor’s degree or equivalent (Honours degree or substantial professional experience).
* English language test to prove a minimum level of English: TOEFL 580 (paper-based), 237 (computer-based) or 92 (internetbased) / TOEIC 830 / IELTS 6.5.The test is waived for students who have a Bachelor’s degree from an English speaking university.
* A GMAT or GRE score will be to the candidate’s advantage.
The final step of your application process will be a face-to-face, or telephone, interview.
TWO-YEAR MASTER OF SCIENCE
For students with a three-year university degree
Year 1: MSc Prepapratory Program
Year 2: MSc
In order to apply for the two-year MSc program you must satisfy the following requirements:
*Three-year Bachelor’s Degree or equivalent.
*A TOEFL/TOEIC or IELTS score report proving a sufficient level of English.
*A GMAT or GRE score will be to the candidate’s advantage.
The final step of your application process will be a face-to-face, or telephone, interview.
Candidates should send their application package (recommendation letters, résumé, official academic transcripts and copy of diploma) to the address below:
Following reception of your application the International Recruitment Department will contact you to fix an appointment with you for the interview.
SKEMA Business School
International Admissions / Vanessa GAUD
Rue Dostoïevski BP085
06902 Sophia Antipolis Cedex ? France
E-mail: internationalprograms@skema.edu
Phone : +33 (0)4 93 95 32 79
Fax: +33 (0)4 93 95 44 88
Pédagogie
SEMESTER ONE
Required Courses
* Strategic Choice
* Managing Products & Services
* Marketing Research
* Services Marketing 1 (Services option)
* B2B Marketing (B2B option)
* Communication & Advertising (Consumer Goods option)
* Globalisation
* Research Methods and Critical Thinking
* Team-building Day (all MSc students)
* Pre-sessional Intensive Business Catch-up Course
* Job Hunting Skills & Techniques
* French for Foreigners
SUMMER PERIOD : Internship & Dissertation
Project Management Option
Courses on the Project Management option are organized in partnership with the Project Management Institute (PMI). Students wishing to gain a qualification in Project Management are able to train for and take the PMI CAPM exam.
Required courses are worth five ECTS credits, electives are worth three credits
Source de financement possible
The application fee is 120 euros (non-refundable)
The tuition fee is 11,985 euros for each MSc.
The tuition fee for the one-year MSc Preparatory Program AND an MSc is 17,000 euros.
Estimated monthly cost of living:
Accommodation : 400 euros
Food : 300 euros
Transportation: bus pass for students (Antibes-Sophia): Free!
Recreational activities: 150 euros
TOTAL: 850 euros
Bear in mind that 5 or 6 books will be needed each semester (on average 50 euros each).
SKEMA Scholarships
SKEMA offers students with very good potential the opportunity to be granted scholarships for excellence that may entitle them to a rebate on their tuition of up to 5,000 euros.
The scholarship for excellence is based on merit according to the following criteria:
Excellent GMAT or TAGE MAGE
Excellent GPA
Overall quality of the application: professional project, extra-curricular activities ...
Scholarship application procedure:
If your profile is compliant with the above-mentioned criteria and you are willing to apply, please download the Scholarship application form , fill it in and send it back together with your application package for the MSc program to:
Corina MILLIEX
SKEMA Business School -
BP-085 - 60, Rue Dostoievski
06902 SOPHIA ANTIPOLIS CEDEX - FRANCE.
Your application will then be studied by a jury, and Admissions in SKEMA will inform you about their decision.
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